Wednesday, October 31, 2012

If they can put a warning on a pack of cigarettes...

How's this for advertising?

I came across this advertisement for a "skin cancer blanket" on the site webdesignerledger.com. There is no other information on who made the blanket. However, the site questions whether this is an "ambient" ad, and I think it is. 

If you do not know what an ambient advertisement is, it is one that is placed on unusual items or in unusual places you would not usually see an ad.

Now what makes an ambient ad, you say? Well, it should be in-your-face, like in the advertisement above; it could also be provocative, as in this one for 3M Security Glass:


Ambient ads can be made with real products, unlike television, so it has the power to shock and awe.

Lastly, because an ambient ad can be situated in a real environment, it can be used in a location-specific way, such as in this ad found on scampblog.blogspot.com:



Wow...who says graphic designing is boring? I tell you, my fellow classmates-you are only as limited as the confines of your imagination! 

Now let's get to it!


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